SUNSHINE FOR THE SOUL – Re-Brand: Sound Healing Services
Client / Context
Visual branding and design for Sunshine for the Soul, a brand rooted in radiant energy and calm intention. The project was created to visually express the essence of inner peace, connection, and wellness through immersive sound experiences.
Key Challenge
The challenge was to translate the intangible qualities of serenity, harmony, and mindful presence into a visual brand identity that feels both uplifting and grounded. The design needed to capture radiant energy and calm connection while feeling authentic and memorable in a crowded well-being space.
Solution
I developed a visual identity system that embodies light, balance, and intention, using warm tones, soft textures, and organic shapes — including the chakras to reflect the brand’s ethos. The branding evokes radiant energy and calm connection, visually harmonizing mind, body, and spirit through thoughtful color, typography, and composition. This approach supports a cohesive presence across print and digital materials, reinforcing the idea of slow, intentional experiences.
Result
The resulting brand identity conveys a sense of serenity and purpose that aligns with the core mission of Sunshine for the Soul. It creates a welcoming visual language that supports deeper emotional engagement, enhances brand recall, and invites users into a space of balanced well-being and inner peace.
Merchandise
Role: Brand Identity, Logo Design, • Tools: Illustrator, Photoshop