SOUR- Artisanal Bakery Branding & Packaging

Client / Context

SOUR is a small-batch artisan bakery focused on naturally leavened breads and seasonal offerings. The project reflects the vision for a future brick-and-mortar storefront in Santa Monica, California emphasizing handmade processes and honest ingredients.

Bagel Box Dieline

Special Of The Week Dieline

Key Challenge

To create a brand identity that feels modern and refined while still communicating the handmade, imperfect nature of sourdough baking and avoiding trends that felt overly rustic or overly minimal.

Solution

Developed a stripped-back visual identity centered on typography and texture. The system uses plain packaging stamped with the logo, allowing materials and process to lead. Photography and layouts highlight the tactile qualities of the bread, reinforcing the bakery’s craft-first approach.

Result

A cohesive, flexible brand foundation that supports packaging, menus, and future storefront applications,  establishing SOUR as a thoughtful, process-driven bakery with room to grow.