THE REFILLERY CAFE- Restaurant Re-Brand

Client / Context

A rebrand for The Local Refillery, a café and bulk shop in St. Augustine, FL focused on sustainability and community.

The goal was to refresh the identity so it feels approachable, modern, and aligned with eco-friendly values while appealing to a broader audience.

Key Challenge

Balancing functional clarity with environmental ethos, the brand needed to feel warm and inviting, communicate sustainability, and work across print, web, and swag without becoming too trendy or losing depth.

Solution

I developed a cohesive brand system grounded in minimal, warm visual language that reinforces The Refillery Cafe’s values. This includes a refreshed logo, a printed series, a web presence, merch mockups (like bucket hats), and a style guide to ensure consistency across touchpoints. The visual identity uses simplicity to communicate sustainability in a welcoming way.

Result

The new branding elevates The Refillery Cafe’s presence with a look that’s friendly yet refined, helping bridge the gap between eco-conscious values and broad customer appeal. The system works across digital and physical applications, giving the brand a modern platform that can grow with its audience.

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