Advertisement Design

e.l.f. x Rhode 

This is my take on how I would announce e.l.f.’s acquisition of rhode beauty if I were a graphic designer on their team. I used Hailey Bieber — the face and founder of rhode — as the backdrop to honor the brand’s identity and influence. The rhode lip treatment replaces the “L” in a bold, editorial “E L F” to symbolize the merger. The black and white palette keeps the focus on structure and form, reflecting the clean, minimal aesthetic both brands are known for.