TYPOGRAPHY . REBRANDING
Via Sposito | Menu
Via Sposito is a cozy Italian dining restaurant in New Jersey, celebrated for its authentic pizza and pasta dishes. They approached me to redesign their menu, transforming it from a two-page layout into a concise, one-page bistro-style menu.
Il Nido is a modern Italian dining restaurant in New Jersey, known for its exquisite food, wine, and desserts. They approached me for a rebrand with the goal of elevating their menu to reflect a more sophisticated and luxurious experience. To achieve this, I created a clean and elegant design, using a minimalist layout paired with a modern sans-serif font for a timeless aesthetic. Hand-drawn illustrations were incorporated to subtly separate sections, adding a personalized touch that enhances the overall presentation and aligns with the restaurant’s refined atmosphere.
Via Sposito | Pizza Menu

To meet Via Sposito’s vision, I crafted a clean and inviting layout, emphasizing clear section separation without relying on dividing lines for the pizza section, yet using them on pasta section to make it clear it is two different sections.
To complement the bistro aesthetic, I selected a sans-serif font and incorporated a sharp red accent color, which is both attention-grabbing and known to stimulate appetite. The result was a thoughtfully designed menu that highlighted their signature dishes while maintaining an inviting and stylish bistro vibe.