BRANding
Refillery Cafe
The Refillery Cafe is a re-brand for is a pre-existing company called the Local Refillery in Saint Augustine, Florida. The company is a cafe and bulk shop, with a focus on promoting sustainability and eco-conscious practices in a subtle manner.
The objective was to create a new identity that resonated with a diverse audience while also raising awareness about the benefits of sustainable living.
The Refillery Cafe is a re-brand for is a pre-existing company called the Local Refillery in Saint Augustine, Florida. The company is a cafe and bulk shop, with a focus on promoting sustainability and eco-conscious practices in a subtle manner. The objectivwas to create a new identity that resonated with a diverse audience while also raising awareness about the benefits of sustainable living.
Refillery Cafe | Logo
Refillery Cafe | Logo

To achieve this, I renamed the cafe The Refillery Cafe and redesigned the logo to be more vibrant. The new logo featured a bubbly typeface to draw attention and convey a sense of inclusivity. For the menu, I opted for an illustrated design to showcase the cafe’s offerings in a visually appealing way. By illustrating the drinks in mugs and mason jars, I aimed to promote the use of reusable cups and highlight the cafe’s commitment to sustainability.
Refillery Cafe | Menu
Refillery Cafe | Menu

The rebranding of The Refillery Cafe successfully conveyed its commitment to sustainability and eco-conscious practices. The new logo and menu design appealed to a broad demographic and helped educate customers about the benefits of sustainable living. The illustrated menu, in particular, made the cafe’s offerings more engaging and encouraged customers to make environmentally friendly choices. Overall, the rebranding efforts helped position The Refillery Cafe as a sustainable and welcoming destination for all
Refillery Cafe | Website
Refillery Cafe | Website


2nd Page of Refillery Cafe Website