Cocojune
Advertisement / Illustration
Cocojune is a pre-existing company that is all about sustainability and organic agriculture. The yogurt container is all theirs and the advertisement and illustrations are mine. I tried to replicate their minimal style while accentuating their love for organic agriculture.
I featured three vastly differently flavors like strawberry rhubarb, lemon elderflower, and labneh red pepper to show the variety Cocojune offers.The yogurt flavors exude a natural essence, with the illustrations crafted to evoke a sensation of emerging directly from the earth.
To enhance the prominence of the strawberry rhubarb flavor, I deliberately selected a vivid pink backdrop, aimed at elevating its visual impact and drawing increased attention enhancing more clicks for ads.